Lushof WinesStellenbosch Sauvignon Blanc 2018 (R71.50 per bottle, 6 bottles)

Humble bragging. How is this still a thing?

You know the type. They'll say something along the lines of "I really miss my old Chevy Spark. This Audi SUV is so much harder to park."

Rest assured they don't miss that Chevy AT ALL. They just want you to know that they spent truckloads of cash on the latest Audi, but they want to come across as really casual because somehow that makes them cooler. Or something.

You'd think the complete lack of any complimentary responses would put an end to this type of self-appreciation, but if anything it's happening more and more.

We'd love to come up with an effective solution to it (honestly, it's what the world needs) but we're waaay too busy running a successful eCommerce company to actually invest the time.

Did you know we're also getting our PhDs on the side? No big deal.